The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
One will oversee global operations, the other sales and services in the Americas.
RedPrairie, a provider of inventory, transportation and workforce management software, has named Joe Juliano president, Americas, and Doug Braun president, global operations. Both will report to CEO Mike Mayoras.
Juliano will oversee the vendor’s sales and services team in the Americas region. He previously was CEO of PrimeRevenue Inc., a supply chain finance company.
Braun, who has worked at RedPrairie for 16 years, will work on coordinating product development with the vendor’s sales and services teams, as well as growing its hosting and managed services divisions.
"Throughout their careers, Joe and Doug have successfully built high-performing teams that are extremely customer-focused,” says Mayoras. “Both have a keen sense of how technology can make businesses more productive, competitive, and efficient—and I look forward to working with them in their new roles."