But losses mount for the home furnishings e-retailer that went public in October.
Ideeli makes four hires from Top 500 retailers like Overstock.com and Urban Outfitters.
Members-only retail site ideeli has named four new executives to its management team.
Launched in 2007, ideeli has 2.5 million registered members and sells apparel, accessories, housewares and children’s items through special sale events.
The company hired Jacob Hawkins as senior vice president of operations. Prior to joining ideeli, Hawkins worked at Overstock.com Inc., No 28 in the Internet Retailer Top 500 Guide, as senior vice president of supply chain. At ideeli, Hawkins will be responsible for managing operations, including customer service, logistics and freight.
The retailer also hired Robert Ross as chief financial officer. Ross was most recently executive director of finance at Urban Outfitters, No. 53 in the Internet Retailer Top 500 Guide, where he worked for 12 years.
The company also added Eduardo Frias as vice president of engineering. Previously, Frias worked at Johnson & Johnson and Dell Inc., No. 3 in the Internet Retailer Top 500 Guide.
Ideeli hired Tamara Rosenthal as executive director of brand marketing. Rosenthal had worked at Lacoste, Vogue, Ferragamo and asmallworld.net. Rosenthal will report to David Manela, ideeli vice president of strategic marketing.
“We are committed to sustaining this incredible momentum and are building a team that not only brings exceptional talents and capabilities across e-commerce, fashion and technology, but also understands what it takes to build a billion dollar business,” says Paul Hurley, CEO.