T-Mobile is one of first advertisers to run a 1-minute video ad.
The mobile commerce technology provider adds four high-level execs.
Mobile commerce technology provider Digby has moved into new, larger corporate offices in Austin, TX, and has added four high-level executives, beefing up its staff as m-commerce continues to grow. Digby is No. 2 in terms of the number of retailer clients it has for its mobile commerce technology and services, according to Internet Retailer research.
“Digby is poised for tremendous growth as retailers look to mobile commerce as a strategic channel that offers consumers a rich, engaging shopping experience—anytime, anywhere,” says Dave Sikora, president and CEO. “Adding these key industry executives to the team and the expansion into our new corporate office are critical to support our growing number of retail partners.”
Eric Newman will work as vice president of client services. During his nearly 20-year career, he has marketed software products to companies such as Microsoft Corp., Yahoo Inc., Circuit City, Kraft Foods Inc., AT&T and British Telecom. He has held positions with Pluck (now part of Demand Media), Powered Inc., Direct Hit (now part of Ask.com) and Question Technologies (now part of Motive Corp.).Dan Lowden joins Digby as vice president of marketing. He brings 15 years of experience in mobile services and mobile devices through his roles at technology companies including AT&T, where he served as vice president of marketing and business development for its Wi-Fi services division, and IBM Corp., serving as North American ThinkPad brand manager and worldwide ThinkPad segment manager.
Ron Jennings joins the company as chief financial officer. Previously he served in executive financial positions with QuickArrow (acquired by NetSuite Inc.), Object Reservoir Inc., Browning-Ferris Industries and Western Geophysical Co.And Curtis Hill joins the company as vice president of engineering. He brings more than 20 years of engineering management experience ranging from large software companies including BMC Software and Quest Diagnostics to start-ups and mid-size software companies.
More than 80% of retailers in m-commerce use a technology provider, according to Internet Retailer research, and three providers dominate the field. Usablenet Inc. has 23 retailer clients, Digby has 18 and CardinalCommerce Corp. has 15. Digby’s clients include The Home Depot Inc., No. 39 in the Internet Retailer Top 500 Guide, 1-800-Flowers.com Inc., No. 40, Drugstore.com, No. 46, and Abercrombie & Fitch, No. 65.