Justin Bieber, Madonna and Kim Kardashian-West tweeted about the launch of EDbyEllen.com.
The retailer removes interim from Mike Edwards’ title.
Borders Group Inc. named interim CEO Mike Edwards president and CEO of Borders Inc.
The announcement comes only a few weeks after private equity firm Vector Group Ltd. invested $25 million in the company.
Edwards will report to Borders Group CEO Bennet LeBow, who controls Vector.
Borders, No. 194 in the Internet Retailer Top 500 Guide, named Edwards interim CEO in January.
Previously Edwards was president and CEO of Ellington Leather, a wholesaler of leather handbags and accessories. He has also held executive positions with Lucy Activewear, Jo-Ann Fabric and Craft Stores, No. 263 in the Internet Retailer Top 500 Guide, West Marine Inc., No. 382, and Golfsmith International Holdings Inc., No. 242.