While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The conference is a first for the m-commerce industry.
The Mobile Commerce Forum, the first conference and exhibition to focus exclusively on mobile commerce, will take place Oct. 12 and 13 at the Hyatt Grand Regency in Chicago. The Mobile Commerce Forum joins Internet Retailer’s line-up of industry-leading events, with the flagship Internet Retailer Conference and Exhibition taking place next week at McCormick Place West in Chicago. Full details are at http://mcf.internetretailer.com/2010/.
The speaker roster features executives from all areas of mobile commerce: event and movie ticketing, travel, entertainment, retailing and not-for-profit groups.
“All marketers, no matter which vertical market you serve, face the same challenges in mobile commerce,” says Kurt Peters, editor in chief of Internet Retailer who heads up agenda development for all of Internet Retailer’s conferences. “Our goal is to provide a forum where managers and executives involved in all areas of mobile commerce can learn from each other.”
Will Pinnell, director, mobile strategy, Sabre Holdings/Travelocity, will deliver the Keynote Address. As the travel industry's most popular mobile site, Travelocity alone hosts 1.3 million mobile visitors monthly. And more than 10 million consumers a year log into 10 other worldwide mobile sites operated by Sabre, one of the world's top travel transaction processors. Pinnell will bring to his Keynote Address more than 10 years of experience developing business mobile strategies and content at Sabre and previously at mobile content delivery company Handango.
Among the Featured Speakers will be Tim McCauley, director of mobile commerce, Walgreens Co. McCauley is one of the first-ever retail executives to hold the formal post of director of mobile commerce. He will talk about what the job entails, his involvement in his company's overall strategy, what he deals with on a day-to-day basis, and why it's important today to have one person dedicated to the burgeoning m-commerce channel.
Other speakers include:
- Jessica Yi, vice president, product development, with Fandango/Movies.com;
- Sheri Fink, director, e-commerce and strategic alliances, Tickets.com;
- Roger Underwood, senior vice president, e-commerce operations & technology, The Finish Line Inc.;
- Paull Young, director of digital entertainment and fundraising, charity: water;
- 2 dozen other practitioners and experts in mobile commerce.
The Mobile Commerce Forum will also feature 35 exhibitors who will display the latest technology and marketing techniques.
The Exhibit Hall will be the site of social and networking opportunities where all attendees can meet and share their own experiences, challenges and successes with one another.
Full details including registration information are at http://mcf.internetretailer.com/2010/.