The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Ritz Camera has hired Peter Tahmin, the former chief operating officer of Ritz Interactive, to lead the expansion effort of RitzPix.com. The digital imaging site is being updated with more new products and mobile and social media tools.
Ritz Camera and Image, which owns and operates RitzPix.com, is bringing back an industry veteran to help update the retailer’s e-commerce site.
Ritz Camera has hired Peter Tahmin, the former chief operating officer of Ritz Interactive, No. 146 in the Internet Retailer Top 500 Guide, to lead the expansion effort of RitzPix.com, No. 447 in the Internet Retailer Top 500 Guide. RitzPix.com, which generated e-commerce sales of $14 million in 2009, is a digital imaging site owned by Ritz Camera. Ritz Interactive operates more than 14 e-commerce sites and independent of Ritz Camera.
Tahmin will be charged with increasing RitzPix.com’s visibility in the imaging e-commerce space by building strategic partnerships with retail sites, service providers, mobile networks and social media applications, the company says.
“What sets us apart from our online competitors is that we offer consumers the convenience of ordering prints online but also give them the luxury of being able to pick up almost any product at their local store within the hour,” says Ritz Camera and Image president Stephen LaMastra. “We’re confident that through our one-hour service, expanded product offerings, superior customer service and current partnerships that are in the works, we’ll quickly be able to duplicate our in-store success on RitzPix.com.”
RitzPix.com has recently expanded its mobile commerce offerings with the release of two mobile applications for iPhones and Android devices. The free applications let consumers upload pictures and view photo albums directly on their RitzPix.com online photo account from mobile devices.
RitzPix.com also recently added other new products, including an array of photo sizes and finishes, premium photobooks and other imaging goods that allow consumers to print photos in various formats.