Target also leads the pack when it comes to paid search spending, a new report finds.
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Staying on top of the latest offerings and technology isn't easy though, Silver admits. Between her full-time job, two girls ages 6 and 8, and her two horses at her Vermont home, Silver admits she doesn't have much spare time to learn new technologies.
Silver first learned the ins and outs of web technology in the early days alongside her husband, who is now director of software engineering at direct marketing firm NextMark Inc., and today she's finding it tough to keep up with the fast pace of the Internet.
Case in point, a recent web-based presentation demo on HTML 5, a new video and audio technology standard for web sites, left Silver feeling a little behind the curve.
"At first I learned from the colleagues I was working with, and I learned as I went—really by doing," Silver says. "There was a lot of building web sites and going out there and trying it. Now more than any time I feel how fast the web is moving. I need to get out there and try getting my hands dirty—to try developing a mobile app."
The app may prompt Silver to delve deeper into web technology, but it's sure to be something a non-techie baking enthusiast could actually use.