Retailers shift their ad spending from TV, radio and print ads to digital ads.
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Being a latecomer to online retailing apparently suits specialty clothing apparel retailer Express (No. 144) just fine. Express, which caters to men and women shoppers 18 to 30, only launched e-commerce in July 2008. In 2009 web sales increased year over year 238% to $95 million from $28.1 million and accounted for 5.5% of total sales of $1.72 billion. That compared with 1.6% of total revenue of $1.74 billion in 2008. "Our target customer regularly shops online, and we see continued opportunity to grow our e-commerce business by providing our customers with a seamless retailing experience," the retailer says.