Retailers shift their ad spending from TV, radio and print ads to digital ads.
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The cost of Manhattan Associates' Distributed Order Management system typically runs from $300,000 to $1 million, depending on a retailer's size and the complexity of its supply chain, Kinsella says.
Performance started to deploy the DOM system Feb. 1 and had planned to go live with it this month, but delayed the launch until October to provide more time to fully integrate and test the system, Parker says.
"The biggest challenge has been integrating DOM with many other systems," she says, "including 3PLs' distribution centers, our e-commerce site, contact center and our Island Pacific store merchandising system."
She adds that once the distribution centers Performance uses are integrated with the DOM system, it takes just hours to connect them to suppliers with industry-standard XML coding.
The improvements the DOM system brings this year to Performance, its suppliers and customers will also put the retailer on track toward further supply chain upgrades, Parker says.
The Manhattan Associates software suite gives Performance such options as being able to share sales forecasts with suppliers so they can better plan production. "We'll consider that as we move forward, but for now DOM is our first big leap," Parker says.