Retailers shift their ad spending from TV, radio and print ads to digital ads.
Matthew Poepsel, vice president, performance strategies at Gomez Inc., will talk at the Internet Retailer Conference about how retailers can deal with rising consumer expectations for mobile sites.
As more consumers shop for and buy goods through mobile web sites, expectations for those sites continue to increase, says Matthew Poepsel, vice president, performance strategies at Gomez Inc., the web performance division of Compuware Corp.
He will talk about how retailers can meet those rising expectations in session entitled Measuring site usability for m-commerce success. In general, consumers expect that mobile web sites work as well as the Internet ones, even if screen sizes might differ and shoppers might access mobile sites through a variety of devices, including iPhones or handsets that run the Android operating system.
“Optimizing and monitoring mobile web application performance has become a prerequisite for success,” he says. “Mobile application owners need to meet customer expectations for quick, anytime transactions that work flawlessly.”
Session attendees will learn about best practices to identify and fix mobile site performance issues, how to reduce the costs of operating mobile sites and how to make sure mobile sites, applications and text-messaging programs perform well for all consumers, Poepsel says.
Why the editors asked Matthew Poepsel to speak:
Matthew Poepsel is a veteran IRCE speaker who leads the professional services team for web application experience management company Gomez. This includes Gomez's benchmarking service, which gives companies insight into their web performance vis-á-vis their competition.