May 19, 2010, 2:43 PM

Internet sales were up modestly for Crocs in Q1

For the quarter ended March 31, e-commerce grew 5.1% for Crocs, while total sales increased 23.7%. In Q1, the web accounted for 7.4% of total sales.

Lead Photo

Crocs vice president of global Internet and retail Chris Ladd

Internet sales were modestly higher for footwear maker Crocs Inc. in the first quarter.

For the quarter ended March 31, Crocs, No. 151 in the Internet Retailer Top 500 Guide, recorded:

  • Web sales increased 5.1% to $12.3 million from $11.7 million in the first quarter of 2009.
  • Total sales grew 23.7% to $166.9 million from $134.9 million in the previous year.
  • Retail sales increased 23.3% to $34.4 million from $27.9 million.
  • Net income was $5.7 million compared with a net loss of $22.4 million in the first quarter of 2009.

“Our return to first quarter profitability underscores the resiliency of Crocs as a brand and as a company,” says CEO John McCarvel. “Revenue improved across all channels and across each region this quarter driven by strong customer reception to our products.”

Internet Retailer calculates the web accounted for 7.4% of total sales compared with 8.7% in the prior year.

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