The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
Internet sales were modestly higher for footwear maker Crocs Inc. in the first quarter.
For the quarter ended March 31, Crocs, No. 151 in the Internet Retailer Top 500 Guide, recorded:
- Web sales increased 5.1% to $12.3 million from $11.7 million in the first quarter of 2009.
- Total sales grew 23.7% to $166.9 million from $134.9 million in the previous year.
- Retail sales increased 23.3% to $34.4 million from $27.9 million.
- Net income was $5.7 million compared with a net loss of $22.4 million in the first quarter of 2009.
“Our return to first quarter profitability underscores the resiliency of Crocs as a brand and as a company,” says CEO John McCarvel. “Revenue improved across all channels and across each region this quarter driven by strong customer reception to our products.”
Internet Retailer calculates the web accounted for 7.4% of total sales compared with 8.7% in the prior year.