May 18, 2010, 12:00 AM

Healthy online growth returns to Abercrombie & Fitch

Web sales boomed 42% for specialty apparel retailer Abercrombie & Fitch Co. in the first quarter, but the company is still working to regain profits. Total sales grew 14.3% while comparable-store sales rose 1%.

Lead Photo

CEO Mike Jeffries

Web sales boomed for specialty apparel retailer Abercrombie & Fitch Co. in the first quarter, but the company is still working to regain profits.

For the quarter ended May 1, Abercrombie, No. 65 in the Internet Retailer Top 500 Guide, recorded:

  • Web sales increased 41.9% to $68.8 million from $48.5 million in the first quarter of 2009.
  • Total sales grew 14.3% to $687.8 million from $601.7 million in the previous year. 
  • Comparable-store sales increased 1%.
  • Net loss was $11.8 million compared with a net loss of $59.2 million in the prior year.


"We are pleased with our overall reported sales growth of 14% for the quarter,” says CEO Mike Jeffries. “We continue to be very focused on achieving sustainable, profitable growth in both our domestic and international businesses."

Internet Retailer calculates the web accounted for 10.0% of total sales compared with 8.1% the same as the prior year.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Guru Hariharan / E-Commerce

How to succeed online with promotional pricing

Implement a stronger strategy and gain key intelligence on where you stand with consumers

FPO

Ken Cassar / E-Commerce

Brands selling direct: What does Unilever’s $1 billion bet say?

Brands that sell frequently consumed products, such as pet food and razors, have little choice ...

Advertisement