They also are more likely to become repeat buyers, Forrester Research says.
Multichannel designer denim retailer True Religion Apparel Inc. has named Michael Egeck as its president.
Egeck succeeds Michael Buckley, who has been president since 2006. True Religion says Buckley is leaving the company to pursue other interests.
Egeck was previously CEO of VF Corp.’s premium denim brand Seven For All Mankind, as well as president of the VF Corp. multi-brand division that includes Lucy Activewear, Splendid, Ella Moss, and John Varvatos, as well as Seven For All Mankind.. VF Corp. is the parent company of The North Face, No. 267 in the Internet Retailer Top 500 Guide.
“True Religion is developing into a global lifestyle brand with multiple growth platforms, including retail stores, wholesale distribution, licensing and international business through subsidiaries, joint ventures, and franchises,” says Jeffrey Lubell, True Religion chairman and CEO. “Mike Egeck has experience and proven success growing a number of premium, global brands over his career, and he will certainly elevate our ability to expand our businesses.”
True Religion sells online at TrueReligionBrandJeans.com.