The online-only fragrance retailer Phlur will sell samples of the scents, but marketing will rely heavily on images.
Men’s digital lifestyle publisher Thrillist.com is entering e-commerce with its acquisition of private sale site JackThreads.com. Terms of the deal were not disclosed.
Thrillist says offering access to JackThreads’ private shopping community will be an added benefit to its subscribers.
"JackThreads has done a spectacular job forging strong relationships with casual-wear brands, and we're excited to leverage these connections to benefit our readers,” says Ben Lerer, co-founder and CEO of Thrillist.
Having a direct link to e-commerce will also provide an ancillary revenue stream for Thrillist, says Lerer.
Thrillist is an informational, magazine-style web site catering to affluent young men who live in 15 U.S. and U.K. cities. It says it has 1.8 million subscribers.