May 11, 2010, 5:00 PM

Drugstore.com launches its first business-to-business e-commerce site

With the launch this week of DeluxeSalonSupply.com, an e-commerce site for salon and spa operators, Drugstore.com Inc. has begun focusing on sales to business owners as well as consumers.

With the launch this week of DeluxeSalonSupply.com, an e-commerce site for salon and spa operators, Drugstore.com Inc. has begun focusing on sales to business owners as well as consumers.

DeluxeSalonSupply, which requires shoppers to sign in with a business license number, is designed to sell a wide range of products that salon and spa operators need to run their businesses, from hair dryers and massage tables to office supplies and break room snacks, a spokeswoman says.

"As a spa owner, time to focus on customers, staff and growing my business is extremely valuable," says Tatia Davenport, business development director for DeluxeSalonSupply and an owner of The Spa at La Borgata in El Dorado Hills, CA. "Using DeluxeSalonSupply.com gives me back some time, because I can order everything I need—from beauty products to paper towels, snacks and even massage tables."

DeluxeSalonSupply is a division of de~luxe Distributors Inc., a wholly owned subsidiary of Drugstore.com Inc.

The new site, which Drugstore.com’s information technology team built in-house on the Asp.Net web technology platform, offers shopping features including Your List, which lets shoppers re-order from lists of products they’ve purchased in the past; the ability to print inventory lists of purchased items; and a De~luxe Rewards loyalty program that offers 5% cash back once every quarter on eligible purchases. The site also offers volume discounts on select products.

Drugstore.com, No. 46 in the Internet Retailer Top 500 Guide, now operates 11 e-commerce sites, and plans to continue launching more, possibly including more business-to-business sites, the spokeswoman says.

The launch of DeluxeSalonSupply follows Drugstore.com’s unveiling last month of two new consumer-oriented e-commerce sites, AllergySuperstore.com and TheNaturalStore.com. The retailer’s other sites include drugstore.com, Beauty.com, SkinStore.com, VisionDirect.com, LensMart.com, LensQuest.com, AtHisBest.com and SexualWellBeing.com.

David Lonzcak, chief marketing officer of Drugstore.com, will be speaking at the Internet Retailer Conference & Exhibition, June 8-11 in Chicago, in a session entitled Taking the scary part out of going global.

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