Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Sierra Trading Post has expanded its international service to 44 new countries, including the Bahamas, Portugal and Thailand. The cataloger and e-retailer now ships to consumers in 92 countries.
Sierra Trading Post has expanded its international service to 44 new countries, including the Bahamas, Portugal and Thailand.
Sierra Trading Post, a cataloger and e-retailer that is No. 73 in the Internet Retailer Top 500 Guide, uses UPS to ship to consumers in 92 countries.
International shoppers enter the same URL as domestic customers to shop on the site. The retailer uses geolocation technology to recognize where shoppers are from, and the site informs an international consumer whether the retailer will ship to her country. Prices, regardless of location, are in U.S. dollars.
"Our goal with this expansion is to provide our international customers with more shipping options and easier ways to get our products," says a Sierra Trading Post spokeswoman. "Before this expansion these countries could only get Sierra Trading Post products shipped to them via phone order."