Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Internet Retailer Online Retail Index of 25 e-commerce stocks advanced more than 1% last week, while broader indices were mixed.
With 1800Flowers.com coming up roses, e-commerce stocks advanced smartly last week, while broader stock indices were mixed.
The Internet Retailer Online Retail Index of 25 e-commerce stocks gained 1.06% last week, while the Dow Jones Industrial Average gained .19% and the Standard & Poor’s 500 Index declined by 0.19%. For the year, the Online Retail Index is up 15.0%, versus 5.7% for the Dow and 6.9% for the S&P; 500.
E-retailer 1800Flowers.com topped the 16 advancing e-commerce stocks, with a gain of 8.8%.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
- 1-800-Flowers.com, 8.8%
- United Online, 5.1%
- ATG, 3.6%
- Netflix, 3.5%
- NutriSystem, 3.3%
Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:
- U.S. Auto Parts Network, -2.2%
- Drugstore.com, -1.8%
- Bidz.com, -1.5%
- Overstock, -1.1%
- LivePerson, -1.0%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com) and VistaPrint Ltd.