Retailers shift their ad spending from TV, radio and print ads to digital ads.
Matt Sweeney, a veteran sales and marketing executive for business and technology publications, has joined online retailer and publisher Geeknet as chief revenue officer.
Matt Sweeney, a veteran sales and marketing executive for business and technology publications, has joined online retailer and publisher Geeknet Inc. as chief revenue officer.
“Matt joins us at a crucial time in our development, as the online media industry continues to evolve at an escalating pace,” says Scott L. Kauffman, president and CEO of Geeknet. “Matt brings unique experience and proven skills that will enable us to execute against our ambitious media business goals.”
Geeknet owns online retailer ThinkGeek, No. 250 in the Internet Retailer Top 500 Guide, and other informational and software downloads sites for technology professionals, including SourceForge, Slashdot and Ohloh.
Sweeney joins Geeknet from Ziff Davis Enterprise, a publisher of such technology titles as Baseline and eWeek, where he was president, sales and marketing.
Prior to Ziff Davis, Sweeney was president and CEO of the publications Computerworld and InfoWorld for International Data Group Inc. Also while at IDG, Sweeney launched content sites ITWorld.com, ITWhitepapers.com and ITNews.com.
Before joining IDG, Sweeney was at Ziff Davis Media, where he launched CIO Insight Magazine as national associate publisher. He also managed print and online sales for Ziff Davis Media’s PC Magazine. Earlier in his career, Sweeney worked at Internet and media companies including Idealab, Mac Publishing, Fairchild Publications and Meredith Corp.