But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
Planning ahead with merchandising and optimal site design and functionality is crucial to a successful holiday season, Jeff McCall, senior vice president, strategy services at GSI Commerce Inc., will tell his audience at the Internet Retailer Conference.
Although the big payoff for holiday merchandising programs comes late in the year, success is determined through planning that takes place by early summer, says Jeff McCall, senior vice president, strategy services at GSI Commerce Inc.
“Strong planning for your holiday program is critical for success and merchandising and design strategies play a central role,” says McCall. “From world-class gift finders to implementing and optimizing key site functionality, merchandising and design tactics can make the difference between stellar holiday results and a lump of coal at bonus time.”
McCall will present a best-practices blueprint for jumpstarting a successful 2010 holiday program in a session entitled What you need to do to get ready for holiday shopping 2010.