Retailers shift their ad spending from TV, radio and print ads to digital ads.
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“With the iPad we wanted to be first to market and out there with an app at the launch, and that was because we are betting the adoption rate will be high,” Bath says. “We’ll be monitoring pretty closely and then making a judgment call on how much we want to invest. We still have a lot of things to do with the iPhone app to take it to the next level. We’re going back to work on the iPhone now and will be keeping an eye on what happens with the iPad.”