April 7, 2010, 12:00 AM

What does Apple’s much-hyped iPad mean for mobile commerce?

(Page 2 of 2)

“With the iPad we wanted to be first to market and out there with an app at the launch, and that was because we are betting the adoption rate will be high,” Bath says. “We’ll be monitoring pretty closely and then making a judgment call on how much we want to invest. We still have a lot of things to do with the iPhone app to take it to the next level. We’re going back to work on the iPhone now and will be keeping an eye on what happens with the iPad.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

FPO

Paul Martecchini / E-Commerce

How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and ...

Advertisement