April 6, 2010, 12:00 AM

How press releases help drive sales at online retailer Vedante

When Barbara Kantor switched her business plan for her store, Vedante, from bricks-and-mortar to online she says news release distributor PRWeb helped her get the word out.


Barbara Kantor originally planned to launch her store, Vedante, as a bricks-and-mortar business, but when the economic downturn hit, she realized that operating an online store could help her cut costs. She says online press release distributor PRWeb helped her get the word out about her e-commerce business and bring in more sales.

Kantor, whose company sells reflective accessories for people and pets to wear at night, says comparison shopping sites such as NetTag.com look at PRWeb to find retailers that sell on Amazon.com because they can collect commissions for driving traffic and sales to Amazon. Once such sites discovered that Vedante sold on Amazon, they began promoting the company’s Amazon.com store. Soon after she began using PRWeb, Vedante ranked in the top 10 for Amazon`s outdoor gear category during the holiday season and later became number one for sales in the pet category.

It wasn’t just shoppers that began noticing Vedante. Amazon, No. 1 in the Internet Retailer Top 500 Guide, took note as well and the company`s outdoor gear buyer approached Kantor about buying products wholesale from Kantor-which she agreed to do. She`s also been introduced to the outdoor gear buyer for Amazon.co.uk, which Kantor believes may soon help her expand her international presence.

In addition to helping get her company’s name out, Kantor says PRWeb helps make sure her message is clear. "I don`t have tremendous confidence in my writing skills," Kantor says. "The PRWeb team reviews everything I write and I can call anytime and ask for advice, which for me is often 11:00 p.m. at night."

Kantor also likes that PRWeb lets her add images, photos and videos to her announcements. "I can tell people all day long how reflective our accessories are, but when they see the product in action at night, it sells itself," Kantor says. "A photo helps, but video really tells a story that`s short and sweet."

PRWeb has four plans, ranging from $80 per news release to post a standard announcement to $360 for a news release with a video and that is directly distributed to major news outlets. The premium package also comes with a one-time $75 Google AdWords credit.

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