They also are more likely to become repeat buyers, Forrester Research says.
Mashery, whose technology helps retailers and others share data with partners, has appointed two e-commerce technology veterans to head up its marketing and technology platform development strategies.
Mashery Inc., whose technology helps retailers and others share data with partners, has appointed two e-commerce technology veterans to head up its marketing and technology platform development strategies. Randi Barshack, a former executive with Mercado Software Inc., joins Mashery as vice president of marketing, and former eBay Inc. manager Delyn Simons as director of platform strategies.
Mashery specializes in managing application programming interfaces, or APIs, that allow one company to grant others access to its data, a tool that e-retailers and manufacturers use to spread information about their products around the web.
“The growth in the number of businesses developing API strategies will continue to accelerate in the next 12 to 18 months,” says founder and CEO Oren Michels. "With the appointments of Randi and Delyn, Mashery has added industry leaders to our team who will help us meet the overwhelming market need for API management services.”
Mashery serves as a gateway that allows outside developers to access the APIs of its clients. For instance, Mashery client Best Buy Co. Inc. has made the API to its product catalog available to developers. That API would allow bloggers, for instance, to display Best Buy product images, information and pricing on their sites.
Barshack previously worked as vice president of worldwide marketing for site search technology company Mercado Software, which is now part of the Omniture unit of Adobe Systems Inc. She was also a founding executive of web site analytics provider TeaLeaf Technology Inc. At Mercado, she was vice president of worldwide marketing and led a corporate re-branding effort.
Simons has been working with API developers on e-commerce and mobile applications for more than five years, most recently as head of eBay’s developer community and API platform marketing efforts.
Prior to eBay, Simons worked at online collaboration software companies Insero & Co. and The Well, which is a unit of Salon Media Group Inc.