Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Demandware will report Monday its e-commerce platform is available pre-integrated at no extra cost with more than 25 technology partners, including PayPal, rich media providers Adobe Scene7 and Allurent, and personalization vendors Baynote and MyBuys.
Demandware Inc. will announce Monday that its on-demand, software-as-a-service e-commerce platform is available through a new Demandware Link program pre-integrated with more than 25 technology partners, including online payment service PayPal, rich media providers Adobe Scene7 and Allurent, and personalization vendors Baynote and MyBuys.
Although it’s not unusual for retailers to request that e-commerce platforms come pre-integrated with technology from other vendors, the integration work can be expensive and time-consuming, says Brian Walker, an e-commerce technology analyst at Forrester Research Inc.
“This program is unique as it establishes tested integrations between the Demandware platform and the Link partners,” he says. “This should significantly reduce the typical costs and time to integrate third-party e-commerce technology solutions.”
Walker adds that clients of Demandware should be able to trial applications from the vendors participating in its program with little effort and cost-a benefit that stems from the long-promised advantages of software-as-a-service platforms hosted by vendors like Demandware and accessed by clients via the web. “This gets at the heart of what SaaS platforms have promised for some time, and it is a great to see a platform provider move forward by investing in this,” Walker says.
Paul Zaengle, senior director of e-commerce at Columbia Sportswear Co., says Columbia has already used the Link program to save time and cost integrating with PayPal, the payment processing system from eBay Inc.
“Integration is an expensive, time-consuming process that can be a barrier to the adoption of available technologies,” Zaengle says. “I see huge value in the Demandware Link program. It provides retailers like Columbia Sportswear with more technology choices for driving innovative customer experiences and profitability.”
Demandware says the Link program can cut by more than 90% the time it takes to implement a credit card authorization system on the Demandware platform.
Other vendor partners involved in the Link program include Adgregate, Amazon.com, Bazaarvoice, Bizrate, Bronto, Certona, ChannelAdvisor, CyberSource, Fluid, Global Collect, Gomez, Invodo, Litle & Co., Mainstreeet, Mercent, Omniture, OrderGroove, PowerReviews, Prolexic, QAS Experian, Resource Interactive, Responsys, Riversand and SeeWhy.