CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
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And as U.S. e-commerce sites do a better job of serving international shoppers, those shoppers will spend more at the U.S. sites, Okamura says.
“We are poised for an inflection point where we’re going to take a big leap on the growth curve,” Okamura predicts. “We will see a significant increase in international sales in the next two years, much of it tied to the effort retailers put into creating a good experience.”