Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
With the end of the first quarter in sight, the Internet Retailer Online Retail Index is ahead 8.3% for 2010, advancing at roughly twice the clip of the broader market.
The Internet Retailer Online Retail Index of 25 e-commerce stocks slipped slightly last week after four weeks of gains, but remains well ahead of the broader market for the year to date.
The Online Retail Index declined 0.19% last week, while the Dow Jones Industrial Average gained 1.01% and the Standard & Poor’s 500 Index advanced 1.10%. However, year to date the Online Retail Index is up 8.3% versus 4.1% for the Dow and 4.6% for the S&P; 500.
Last week was very nearly a split decision for the e-commerce index with 13 stocks advancing and 12 declining.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
- DemandTec, 5.9%
- Shutterfly, 5.8%
- Netflix, 5.1%%
- Systemax, 4.6%
- American Greetings, 3.5%
Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:
- 1-800-Flowers.com, -7.4
- RealNetworks, -5.3%
- Bidz.com, -5.2%
- U.S. Auto Parts Network, -4.9%
- Keynote Systems, -3.6%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com) and VistaPrint Ltd.