March 24, 2010, 12:00 AM

E-retailer will manage a web store with NBC Sports

Dreams Inc. has announced a deal with NBC Sports to manage the network’s online store, Shop.NBCSports.com.

 

Sports memorabilia marketer Dreams Inc. has announced a deal with NBC Sports to manage the network’s online store, Shop.NBCSports.com.

The new store features both team- and NBC Sports-branded apparel and products. The previous incarnation of the NBC Sports online store only featured NBC Sports-branded goods.

The deal marks the first partnership with a television network for Dreams, which operates FansEdge.com, No. 217 in the Internet Retailer Top 500 Guide, and other sports e-commerce sites.

“NBCSports.com`s strong sports audience and Dream`s superior sports e-commerce platform are a perfect match to deliver both licensed and branded products to the Internet sports marketplace," says Rick Cordella, NBC Sports Digital general manager.

Terms of the deal were not disclosed.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Brad Shorr / E-Commerce

Remarketing best practices: be appealing, not annoying

First, understand your customer: Is she just getting to know you or a loyal customer? ...

FPO

Heather Dougherty / E-Commerce

Amazon knows why people buy

Consumers who shop at Amazon are impulse buyers interested in self-image, and that’s particularly true ...

Advertisement