E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
Apparel and accessories merchants continue to deliver the best response time to shoppers with a high broadband connection—for the 10th consecutive month, says Gomez, a division of Compuware.
Apparel and accessories merchants delivered the best response time to shoppers with a high broadband connection in February-for the 10th consecutive month, says Gomez, a division of Compuware Corp.
Shoppers with a high broadband connection in February could visit apparel retailers’ web sites in an average time of 11.40 seconds, Gomez says, compared with mass merchants at 12.08 seconds, computers and electronics retailers at 12.13 seconds, and specialty merchants at 12.59 seconds.
When a site is accessed by a low broadband connection, computers and electronics retailers provided the fastest average access, at 32.44 seconds, Gomez says. Computers and electronics retailers also turned in the best dial-up average access time at 61.51 seconds.