Primary.com, which launched today, is working directly with manufacturers in an attempt to sell products at lower prices than traditional retail brands.
The provider of product recommendation and personalized site search technology has promoted senior vice president of worldwide field operations Mike Backlund to CEO. He succeeds Baynote founder Jack Jia, who was appointed executive chairman.
Baynote has named Mike Backlund as CEO, replacing company founder Jack Jia who takes the post of executive chairman. Backlund had been head of worldwide field operations for Baynote, a provider of product recommendation and personalized site search technology.
Backlund will focus on accelerating the company’s growth. He was also named to Baynote’s board of directors.
"Mike`s appointment to CEO marks a well-planned, natural step in Baynote`s business trajectory," Jia says. "Having worked with him personally for the last 12 years, I am extremely pleased to appoint an executive with his deep operational experience to lead Baynote to our next stage of growth and beyond. We`ll especially benefit from Mike`s successful track record managing fast-growing companies and deep experience partnering with enterprise customers at every level of the relationship."
Backlund joined Baynote in 2009 as senior vice president of worldwide field operations. Prior to Baynote, he filled CEO positions at Quorum Technologies Inc., a provider of scientific instruments for the medical community, and Emagia Corp., a provider of financial management software. He also co-founded and led CMS Communications, a provider of telecommunications products.
Backlund has also worked for web content management company Interwoven Inc., where he was senior vice president of field operations.
As executive chairman, Jia will focus on Baynote’s development of new products, customers and partners in emerging markets, the company says.