Retailers shift their ad spending from TV, radio and print ads to digital ads.
After shooting up 7.75% in the first week of the month, the Internet Retailer Online Retail Index of 25 stocks gained another 4.3% last week, easily outpacing the stock market as a whole.
There has been plenty of wind in the sails of e-commerce stocks so far this month.
After shooting up 7.75% in the first week of March, the Internet Retailer Online Retail Index of 25 stocks gained another 4.3% last week, easily outpacing the stock market as a whole. By comparison, the Dow Jones Industrial Average advanced 0.55% last week and the Standard & Poor’s 500 Index gained 0.99%.
Twenty of the 25 stocks in the Online Retail Index advanced last week, led by computer and consumer electronics retailer Systemax and web florist 1-800-Flowers.com, each of which registered gains of more than 14%.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
- Systemax, 14.3%
- 1-800-Flowers.com, 14.2%
- Akamai, 9.4%%
- Drugstore.com, 9.0%
- PetMed Express, 8.2%
Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:
- Blue Nile, -2.2%
- Bidz.com, -1.9%
- VistaPrint, -0.3%
- Keynote Systems, -0.2%
- CyberSource, -0.2%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com) and VistaPrint Ltd.