The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Buy.com has named Tim McMahon vice president of sales and general manager for Canada. He will head the brand strategy and development, web site traffic growth, and advertising and vendor relationship divisions for the company`s Canadian business.
Buy.com, which recently unveiled a new design for its Canadian e-commerce site, has named Tim McMahon vice president of sales and general manager for Canada. He will be based in Toronto and will head the company’s brand strategy and development, web site traffic growth, and advertising and vendor relationship divisions for the company`s Canadian business.
Most recently, McMahon was vice president and general manager for ypOne Publishing, a provider of yellow pages shopping directories in the United States and Canada. Before ypOne, McMahon worked in sales development for Xerox, Ingram Micro and CDW.
Buy.com, No. 33 in the Internet Retailer Top 500 Guide, recently re-launched its Canadian shopping web site with the new design. Buy.com will also sell through eBay Canada.
"Tim`s hire demonstrates our commitment to enhancing our offerings in Canada," says Neel Grover, Buy.com CEO and president. "His extensive experience in the technology sector is a significant asset to our Canadian operations."
Buy.com sells consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, fragrances, jewelry, shoes, apparel and home and outdoor, baby and sporting goods.
Jeff Wisot, Buy.com vice president, marketing, will be speaking at the Internet Retailer Conference & Exhibition, June 8-11 in Chicago, in sessions entitled The issues that e-marketers struggle with and Networking for e-retail marketing execs.