March 11, 2010, 12:00 AM

Visa plans spring launch of online payment service

Visa Inc. will launch its Rightcliq payments, comparison shopping and web browsing service in the spring, Elizabeth Buse, the card network’s global head of product, said today during the company’s Investor Day in San Francisco.

Visa Inc. will launch its Rightcliq payments, comparison shopping and web browsing service in the spring, Elizabeth Buse, the card network’s global head of product, said today during the company’s Investor Day in San Francisco.

Visa already has started to enroll what it calls early users into the service and promote Rightcliq on product comparison web sites. Consumers who use the service can store card and shipping details for online purchases, keep wish lists, receive coupons from merchants and track deliveries.

Visa offered few details about the service today. Buse, however, did say that one reason to launch Rightcliq is to offer consumers quicker and more efficient online shopping and payment options, which she described as a defensive move against the likes of PayPal, the payment processing service owned by eBay Inc., and Amazon.com Inc.’s Amazon Payments. Both Amazon and PayPal allow shoppers to store payment information in online accounts and use those accounts to pay at various online retailers. Google Inc.’s Google Checkout also offers similar services.

Rightcliq will face challenges trying to take share from other schemes that offer alternative payments for online retail purchases. PayPal, for instance, has 81 million active accounts.

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