Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
The new version of Sum Effect Software’s primary application, CoreCommerce 7.7, transforms an Internet retailer’s e-commerce store content into a mobile-optimized format. A new system from Volusion does the same for iPhone users.
Sum Effect Software Inc. and Volusion have become the latest in a growing line of e-commerce platform and systems vendors to introduce mobile commerce technology. The new version of Sum Effect’s primary application, CoreCommerce 7.7, transforms an Internet retailer’s e-commerce store content into a mobile-optimized format. Volusion’s new mobile system, Volusion mCommerce, does the same, but only optimizes sites for the iPhone and iPod Touch.
An e-commerce site using the new version of Sum Effect’s software automatically detects if a mobile device is accessing the site. If so, it redirects the mobile device to a mobile-optimized version of the site.
“CoreCommerce 7.7 gives all of our customers, including small business retailers, the power to effectively reach the millions of smartphone and cell phone users in the global mobile marketplace,” says Matt DeLong, president and CEO.
The company has launched two of its retail clients into m-commerce: The Basket Lady LLC and Care For Me Naturally Inc. Both mobile sites feature site search, navigation by product category, product pages with detailed information and images, the ability to complete a purchase, and other features and functions.
At this time Volusion’s m-commerce system, included as part of the company’s latest platform software release, optimizes clients’ e-commerce sites only for iPhones. The company has launched Volusion mCommerce with a variety of retailer clients. Volusion mCommerce will be made available to additional Internet-enabled smartphones in the near future, the company adds.
“With mobile-optimized Volusion stores, customers can enjoy an effective shopping experience when and where they wish,” says Blair Rhodes of Volusion client ThePashminaStore.com. “As amazing as the transformation from shopping at the mall to shopping on the computer was, the transformation to mobile shopping will be even more dramatic.”