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Dean Stier, marketing director, catalog brands, National Business Furniture, will talk at the Internet Retailer Conference about the best way to book more business and create a new marketing face by using Twitter, Facebook and YouTube.
Web retailers that sow the seeds now for a comprehensive social marketing program are poised to reap substantial rewards later on, says Dean Stier , marketing director, catalog brands, National Business Furniture.
Stier will share how his company, a 35-year-old direct marketer of office chairs, furniture and related items, established the goals and objectives for a social marketing program that incorporates Twitter, Facebook and YouTube. He will speak at a session entitled Social media: How picking the goal sets the course.
“It’s important to be out there and skate to where the puck is because social media, while new, can add a whole new dynamic to a marketing program,” Stier says. “Twitter and Facebook are excellent tools to promote new products and find out what your customers are saying about you at a particular moment.”
Stier will walk session attendees through the process of establishing goals and objectives for a social media program and detail how National Business Furniture created a successful contest on Facebook around Valentine’s Day that doubled the company’s fan base.
Why the editors asked Dean Stier to speak:
Dean Stier has been leading the effort to build National Business Furniture`s presence on social media outlets such as Facebook, Twitter and YouTube to increase brand awareness and form a stronger connection with customers. He also coordinates the company’s multiple sales channels-catalog, web and sales force-ensuring that they complement each other and share the same voice. As a result, he brings the big-picture perspective to social media initiatives, making sure that the company’s representation in social media matches its image in traditional sales channels.