Retailers shift their ad spending from TV, radio and print ads to digital ads.
The company has promoted chief information officer Steven Hunter from senior vice president to executive vice president, and given him central responsibility for launching an e-commerce site by 2011.
Retail chain Stage Stores, which operates 758 stores in 39 states, is finally getting into e-commerce, and it has tasked its chief information officer to lead the charge.
Along with the assignment, Steven Hunter has gained a promotion from senior vice president to executive vice president while retaining the title of CIO. The company aims to roll out its e-commerce site by 2011.
“This is an exciting opportunity for us to make our merchandise more accessible to consumers in small towns across the nation,” says Andy Hall, president and CEO of the chain, which focuses on small and mid-sized communities. “Given Steven’s impressive track record and leadership abilities, I know we are in good hands on this very important initiative.”
Prior to joining Stage Stores in June 2008, Hunter had been senior vice president of information technology for regional department store chain Belk Inc. He previously held positions at consumer electronics retail chain Best Buy Co. and at Kmart, now part of Sears Holdings Corp.
Houston-based Stage Stores operates bricks-and-mortar stores under the names Bealls, Goody’s, Palais Royal, Peebles and Stage. The stores sell apparel, accessories, cosmetics and footwear. The company does not currently sell online.