Online sales grew by more than 30% in the fourth quarter, but store sales slid by 6.1% year over year.
Eastern Mountain Sports has named Scott Barrett vice president of e-commerce and strategic business development. The multichannel outdoor gear and apparel retailer also promoted two executives to fill financial and marketing roles.
Eastern Mountain Sports has named Scott Barrett vice president, e-commerce, strategic business development. The multichannel outdoor gear and apparel retailer also promoted two executives to fill financial and marketing roles.
Barrett, who has led the marketing teams at Eastern Mountain, No. 399 in the Internet Retailer Top 500 Guide, for over five years, will be responsible for all e-commerce and strategic business development. Prior to joining Eastern Mountain, Barrett held marketing positions at Major League Baseball, PepsiCo and Starwood Hotels and Resorts Worldwide.
"By appointing Scott to this position, we are putting a stake in the ground, signifying our commitment to ensuring that Eastern Mountain Sports emerges as a leader in multichannel retailing," says Will Manzer, CEO of the retail chain and web retailer.
Along with the new e-commerce position, Eastern Mountain also promoted Bob Mayerson to president, chief operating officer and chief financial officer and appointed Ted Manning as executive vice president for merchandising and retail marketing.
"It gives me enormous satisfaction and an overwhelming sense of confidence knowing that Bob, Ted and Scott will be by my side as we continue to make Eastern Mountain Sports the best-in-class outfitting destination for our customers," Manzer says. "The year ahead will bring new challenges, which we will meet with the same determination, integrity and focus. This is the right team to chart that course."