Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
As part of its QVC Everywhere strategy, the TV and web retailer of home furnishings, apparel and jewelry products launched this week a desktop widget that provides shoppers updates every few seconds about what’s for sale in its daily deal programs.
As part of a strategy it calls QVC Everywhere, the TV and online retailer of home furnishings, apparel and jewelry products launched this week a desktop widget that provides shoppers news updates every few seconds about what’s for sale in its daily deal programs.
“We’re always looking for ways to help our customers stay connected to QVC no matter where they are or what they are doing,” says Angie Simmons, QVC Inc.’s executive vice president of multichannel platforms. “The QVC Desktop Alert is the perfect solution for our customers who want to stay in the know, but need to maintain their busy schedules.”
QVC, No. 11 in the Internet Retailer Top 500 Guide, built the Desktop Alert widget in-house on the Microsoft .Net Framework 3.5 for the Microsoft Windows operating system.
Available to shoppers as a free download from QVC.com, the Desktop Alert was designed to make it easier for shoppers to participate in merchandising programs such as QVC’s Today’s Special Value, a daily-deal program that offers a product at a sharply discounted price until 11:59 p.m. that day or until it sells out, and its One Time Only Value program, which presents a special item on sale for a limited amount of time, the retailer says.
Customers can customize the Desktop Alert so that it notifies them only about deals on particular products. The widget also lets users link to QVC.com to view streaming video of live TV broadcasts of product presentations.
As part of its QVC Everywhere program, QVC also lets shoppers place orders via text message and via a web site and apps designed for mobile phones. Last year, it launched an m-commerce site at m.QVC.com and, in December, introduced mobile shopping apps for Apple Inc.’s iPhone and iPod Touch.