CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
Dave Sikora, CEO of m-commerce technology vendor Digby, will talk at the Internet Retailer Conference about how mobile shoppers wish to shop and how to wow them with mobile app features and functions.
To be successful in mobile commerce, retailers first must consider the specific ways consumers wish to use the mobile channel and then decide which methods to use when engaging customers through mobile devices, says Dave Sikora, CEO of m-commerce technology provider Digby.
Sikora will discuss different mobile scenarios and how to dazzle mobile shoppers at the Internet Retailer Conference & Exhibition, June 8-11 in Chicago, in a session entitled Mobile apps and the ‘Wow Factor’.
“Do retailers want to sell more product? Do they want to help customers find stores and run promotional campaigns to drive in-store traffic? After driving customers to their stores, how about developing new, engaging in-store experiences?” Sikora asks. “It’s critical to get agreement on these mobile use-cases and for retailers to build great experiences that consider the time sensitivity associated with the mobile customer.”
Why the editors asked Dave Sikora to speak:
David Sikora was an early advocate of mobile commerce: He founded Digby in 2006, with a goal to accelerate the convergence of mobility and electronic commerce. He has worked with brand name retailers in developing, launching and maintaining their mobile presence.