March 2, 2010, 12:00 AM

How smoothed the path to going global

Esther Steinfeld, marketing manager at, will describe at the Internet Retailer Conference how the window treatments retailer tackles the challenges associated with international shipping that keep many U.S. e-retailers from expanding abroad.

Lead Photo

Esther Steinfeld, Marketing Manager, is shipping to 220 countries since it solved the problem of multinational shipping using technology that locates customers by IP address, which allows it to tailor its web site offering accordingly, says Esther Steinfeld, marketing manager.

Steinfeld will share’s experience at the Internet Retailer Conference & Exhibition 2010, in a session entitled Taking the scary part out of going global.

“I`ll be covering the best practices online retailers employ to expand their businesses overseas as well as how they first target those customers.” Steinfeld says. “I`ll provide tactical data, research, and case studies on who has been successful with international shipping. You`ll learn why it`s a great, but often overlooked, way to expand.”

Steinfeld says she will discuss how e-retailers can go about expanding sales internationally, from how to identify customers abroad to overcoming the hurdle of dealing with different requirements of shipping to customers in different countries.

Why the editors asked Esther Steinfeld to speak:
As marketing manager for online-only window treatments retailer, Esther Steinfeld has driven innovation and top-line sales, helped improve the customer experience and crafted fresh strategies for reaching new customers-including’s overseas initiative. She applies a wealth of responsibilities to her international program because she also oversees social media initiatives, direct response campaigns, off-site creative campaigns and affiliate relationships, the video program and public relations.


Full details about the conference and registration information are available at

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