March 1, 2010, 12:00 AM

Newegg hatches an app and ShopNBC debuts a site, expanding their mobile channels

The new mobile from consumer electronics retailer Newegg gives shoppers the complete shopping experience, the retailer says, while ShopNBC says its new m-commerce site lets shoppers shop like they’re on the regular

Newegg Inc. and ShopNBC are demonstrating their commitment to mobile commerce by expanding their m-commerce channels with an app and a site, respectively.

The free Newegg Mobile app gives shoppers the complete experience, the computer and electronics e-retailer says, including comprehensive product specifications and images, plus streamlined ways to search for and purchase any product from the merchant’s entire inventory. Newegg built the mobile program in-house.

The app follows the e-retailer’s launch of an m-commerce site,, and a text message program.

App shoppers will be able to make use of discounts and bargains such as Shell Shocker specials and Daily Deals. And the Newegg Mobile app gives shoppers access to 1.5 million customer product reviews. This is an important feature, experts say, because two of the primary uses of the mobile channel are research and comparison shopping.

“With Newegg Mobile, busy shoppers can now browse and make purchases anywhere and anytime,” says Bernard Luthi, vice president of marketing, merchandising and web management. “Best of all, the app provides our customers with access to all of’s key features and the quality online shopping experience they have come to expect.”

ShopNBC, which already operates an app, has unveiled a mobile commerce site that offers a robust shopping experience akin to its e-commerce site. Shoppers on mobile phones enter and are redirected to the mobile-optimized site, built by Usablenet Inc.

The home page displays buttons offering several ways to drill down through the site, including On Air Now, Products, Clearance, Check Order Status, My Account, Program Guide and My Cart. Product pages feature large images and offer multiple views of products. They also feature detailed product information, shipping information, and customer ratings and reviews.

Customers can log in to their e-commerce site accounts at any time on the m-commerce site and check out using stored shipping and payment information.

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