Retailers shift their ad spending from TV, radio and print ads to digital ads.
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Wisconsin Dairyland Fudge just started sending e-mails with social network integration. While initial results may be modest, they are promising, and the retailer is convinced they will grow as more customers become familiar with the capability.
For example, the fudge maker sent a Valentine’s Day e-mail campaign on Jan. 28 to 3,400 customers. Twenty-eight customers shared the promotion, which included a link to the e-commerce site, in their social network accounts. Thirty-two social networkers that were friends or family of those 28 customers clicked on the link to the e-commerce site.
Social media and online video are tremendously popular. Site search and order tracking are important tools. As more retailers pull these features and functions into e-mail marketing efforts, and come up with other new ways to push the envelope of e-mail marketing, they are redefining the state of the e-mail art.
Click Here for the Internet Retailer Guide to E-Mail Marketing