March 1, 2010, 12:00 AM

E-retailers boost their technology budgets

Most retailers will spend more on e-commerce technology in 2010. A Forrester survey reveals their top priorities.

57% of online retailers plan to spend more on e-commerce technology in 2010, including 49% whose investment priorities cover new or upgraded e-commerce technology platforms, Forrester Research Inc. says in the study, “2010 U.S. Online Retail Technology Investment Outlook.” The report is based on a survey of 291 online retailers in the fourth quarter of 2009. Other popular areas of technology investment this year include content management tools, multichannel order management integration, system security and mobile commerce. Among the goals underlying many investment plans this year are improved marketing capabilities, including a strong focus on social marketing as well as search and other forms of online marketing, the study says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Reuben Hendell / E-Commerce

How branded content engages online shoppers

There are many types of content specific to a brand that can set that brand ...

FPO

Przemyslaw Mankowski / E-Commerce

How can online businesses benefit from programmatic marketing?

With access now to vast and more accurate data, programmatic marketing brings us ever closer ...

Advertisement