March 1, 2010, 12:00 AM

Boston Apparel Group’s parent company buys Casual Living USA

Private equity firm Monomoy Capital Partners, L.P., parent company of Boston Apparel Group, has acquired direct-to-consumer women’s apparel retailer Casual Living USA. Terms of the deal were not disclosed.

Private equity firm Monomoy Capital Partners, L.P., parent company of Boston Apparel Group, has acquired direct-to-consumer women’s apparel retailer Casual Living USA. 52% of Casual Living’s sales are through its direct-mail catalogs and 48% come from via its web site.

Terms of the deal were not disclosed.

Monomoy plans to move Casual Living’s fulfillment, marketing, merchandising, and sourcing operations into Boston Apparel’s existing infrastructure in Massachusetts. It will also move the company’s headquarters from Tampa, Fla. to West Bridgewater, Mass.

The deal marks Boston Apparel’s first acquisition since Monomoy bought the company in 2008.

“Over the past 18 months, we have built an industry-leading cost structure, management team and product offering at Boston Apparel,” says Nathan Richey, Monomoy vice president. “Boston Apparel is now perfectly positioned to acquire additional brands and products that leverage its existing infrastructure and provide its customers with more choices and better value.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement