March 1, 2010, 12:00 AM

Apps versus sites

(Page 2 of 2)

“And it’s faster to start an app than it is to go to my browser and then click on the site and wait for it to download,” says Mouline of Gomez. But, he adds, the new programming language HTML5 offers functionality that enables a site to work with some information on a desktop or mobile device. That, he says, may bridge the performance gap between sites and apps.

But there will remain differences between sites and apps. Retailers deciding between the two will have to choose between being easy to find and accessible to all, or a sleek, fast and cool experience.

bill@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

James Green / E-Commerce

Four critical digital marketing tactics for the 2015 holidays

Lessons from 2014 can help retailers start now to plan their marketing campaigns for the ...

FPO

Zach Blatt / E-Commerce

Why one shampoo brand is Head and Shoulders above the rest

An analysis of online reviews shows that the pleasing smell of the anti-dandruff shampoo is ...

Advertisement