February 24, 2010, 12:00 AM

Online gift card sales will surge over next several years, study says

Online gift card sales will grow at a compound annual growth rate of 29% over the next several years, hitting $5.86 billion in 2014, Javelin Strategy & Research says.

Online gift card sales will grow at a compound annual growth rate of 29% over the next several years, hitting $5.86 billion in 2014, research and advisory firm Javelin Strategy & Research says.

“The online channel has become more important for gift card sales, which are continuing to expand,” says Beth Robertson, director of payments research at Javelin.

Javelin projects that online gift card sales will rise from $1.60 billion in 2009 to $5.86 billion in 2014 In a consumer survey Javelin conducted in November 2009, it found that 41% of consumers had used a gift card at an online merchant within the prior 12 months, and that, on average, consumers made 1.2 transactions per month with an online gift card.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Philip Rooke / E-Commerce

An online retailer’s view of the ‘Brexit’ debate

British web retailers could be left out of the e-commerce race as other players in ...

FPO

Ethan Senturia / E-Commerce

DSCR: The 4-letter term that's be critical for small e-retailer

Lenders will look at the ratio of operating income to debit, or the debt service ...

Advertisement