The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The multichannel designer denim retailer has named Tommy Bahama executive Lynne Koplin as its chief operating officer. She will report to Jeffrey Lubell, the company’s chairman and CEO.
Multichannel designer denim retailer True Religion Apparel Inc. has named Lynne Koplin as its chief operating officer.
Koplin will manage the company’s day-to-day operations and will report to Jeffrey Lubell, the company’s chairman and CEO.
Koplin was previously president of Tommy Bahama’s women’s division. She has also worked as president and CEO of Apparel Ventures Inc.
“This is an important hire for our company as we are committed to continue to invest in and build our management team in order to continue to grow our business domestically and internationally and achieve our long-term growth objectives,” says Lubell.