Retailers shift their ad spending from TV, radio and print ads to digital ads.
Steve Madden’s Andrew Koven, president of e-commerce and customer experience, will describe at the Internet Retailer Conference & Exhibition how the fashion footwear manufacturer uses social media along with mobile and viral techniques.
Steve Madden LTD, a fashion footwear brand, has developed a five-pronged social media strategy to support the company’s multichannel retailing, says Andrew Koven, president of e-commerce and customer experience.
Koven will detail the plan at the Internet Retailer Conference & Exhibition 2010, in a session entitled How Consumers Really Use Online Social Media.
“Being real requires 98% sincerity and 2% strategy,” Koven says. “Today`s technology- and information-savvy consumers are demanding total transparency, that is, the real scoop. In this session, I will take you inside our company’s social strategy and discuss our five-pronged social media strategy.”
Koven says he will address how to work with team members and customers alike by leveraging all the hottest new technologies, including social media, listening to the online customer, and mobile and viral techniques to engage and be engaged by audiences of all ages.
Why the editors asked Andrew Koven to speak:
Andrew Koven brings deep expertise to his presentation. He has started up and managed e-commerce enterprises for 14 years-literally since the dawn of e-retailing. As president of e-commerce and customer experience for Steve Madden Shoes, Koven is the force behind double-digit growth for the online business. As co-founder, Koven also brings e-commerce expertise to Geoff and Drew’s, an online food gift site. He also has been head of e-commerce for online grocer Fresh Direct. At Steve Madden, Andrew is especially interested in social media, mobile and viral marketing techniques.