Promotions for Black Friday deals started two months before the day after Thanksgiving, AdGooroo finds.
Shares of 1-800-Flowers.com advanced 14.1% last week, while the Internet Retailer Online Retail Index of e-commerce stocks gained 2.9%.
It was a bounce-back week on Wall Street as e-commerce stocks and the market as a whole made healthy gains.
The Internet Retailer Online Retail Index of 25 e-commerce stocks gained 2.91% last week, led by 1-800-Flowers.com, which advanced 14.1%. The broader market did slightly better, as the Dow Jones Industrial Average gained 3.00% for the week and the Standard & Poor’s 500 Index 3.13%.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
- 1-800-Flowers.com, 14.1%
- RealNetworks, 9.0%
- American Greetings, 7.9%%
- eBay, 7.6%
- VistaPrint, 7.2%
Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:
- GSI, -6.2%
- DemandTec, 3.6%
- NutriSystem, -2.2%
- LivePerson, -2.0%
- Amazon, -1.8%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com) and VistaPrint Ltd.