Retailers shift their ad spending from TV, radio and print ads to digital ads.
Tom Ebling, who has been CEO of several retail software companies, takes the helm at Demandware.
Demandware Inc., a provider of e-commerce technology, has named veteran retail software executive Tom Ebling as CEO.
Ebling most recently was CEO of Lattice Engines, a startup offering sales and optimization technology to large sales organizations. He previously had been CEO of ProfitLogic, which specialized in merchandising optimization, and which was acquired by software company Oracle Corp. in 2005. Before that, Ebling was CEO of Torrent Systems, which provided data warehousing and analytics software.
“Tom’s operational excellence in the retail software sector will enable him to focus on scaling Demandware right out of the gate,” says Stephan Schambach, founder and chairman of Demandware, which will be exhibiting at the Internet Retailer Conference & Exhibition 2010. “I have every confidence that Tom’s leadership and experience, coupled with a track record of taking startups through successful exits, will propel Demandware’s vision into the new decade.”
“The e-commerce marketplace is on the verge of a renaissance as rigid legacy commerce platforms are proving inadequate for retailers looking to continuously be at the forefront of the consumer online experience,” Ebling says. “Demandware has demonstrated a much more rapid rate of growth than the largest players in the industry over the past year with customer wins for its platform. And as more retailers seek out solutions to power their next-generation initiatives, I’m thrilled to join the company that is leading the way with a truly on-demand e-commerce platform that meets the needs of innovative retailers.”
Demandware’s e-retail clients include Bare Escentuals, Barneys New York, Burton Snowboards, Columbia Sportswear and Crocs.