Retailers shift their ad spending from TV, radio and print ads to digital ads.
Karl Salnoske, a former IBM executive who developed and launched the WebSphere Commerce technology platform, has joined business-to-business e-commerce technology and services provider GXS as head of service delivery and chief information officer.
Karl Salnoske, a former IBM Corp. executive who developed and launched IBM’s WebSphere Commerce e-commerce technology platform, has joined business-to-business e-commerce technology and services provider GXS as executive vice president of service delivery and chief information officer.
Salnoske, who joins GXS from global pharmaceutical company Schering-Plough Corp., where he was chief information officer, will focus on optimizing the delivery of GXS’s products and services and improving operational efficiency through the GXS organization.
"GXS is leading the charge to bring B-to-B e-commerce back to the forefront of the I.T. industry,” says Bob Segert, president and CEO of GXS. “Karl represents the investments we are making to drive innovation already underway.”
At Schering-Plough, Salnoske managed the company’s I.T. infrastructure, says GXS.
Prior to Schering-Plough, which recently merged with pharmaceutical provider Merck & Co. Inc., Salnoske was president and CEO of a start-up software company, Adaptive Trade, and vice president of IBM’s Global Services division.