The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
YOOX Group reported preliminary 2009 e-commerce revenue of $170.6 million in U.S. dollars, a 44.4% increase compared with the prior year.
Bologna, Italy-based online apparel retailer YOOX Group reported strong sales in its preliminary 2009 financial report.
For the fiscal year ended Dec. 31, 2009, YOOX reported the following preliminary results (in U.S. dollars):
- Online retail sales, which include YOOX.com and TheCorner.com, were $170.64 million, a 44.4% increase from $118.2 million in the prior year.
- Third-party web services sales were $38.6 million, up by about 82% from 2008.
- Total revenue was $209.1 million, up by 50% from $139.4 million.
- Sales in Italy increased year over year 37.4% to $54.7 million from $39.8 million.
- Sales to the rest of Europe grew 50.3% to $102.2 million from $68 million in 2008.
- North American sales increased 56.9% to $35.3 million from $22.5 million.
- Sales in Japan increased year over year 90.5% to $12.0 million from $6.3 million.
Online retail sales were from Yoox.com and TheCorner.com, the company’s apparel and accessories web sites. Final results are scheduled for release on March 11, the company says.
YOOX, No. 79 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), conducted an initial public stock offering in early December 2009 on Borsa Italiana SpA, the Italian stock exchange.
In addition to its e-retailing business, YOOX operates third-party e-commerce services through YOOX Services, which provide retailers and manufacturers with a services such as e-commerce platform management and support, order and content management, merchandising, marketing, and fulfillment. YOOX provides some or all such services to Bally.com, Moschino.com, DolceGabbana.com, Dsquared2.com, JilSander.com and RobertoCavalli.com.